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LAKE SUCCESS, N.Y., February 17, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced 10 new PowerShot cameras that offer an array of photographic options for the entry-level consumer right up to the photo enthusiast. Whether on a family vacation, swimming in an ocean or out for a night on the town, the new line-up of PowerShot digital cameras enable consumers to customize their photographic experience to their personality with color, style and features galore.
Most PowerShot cameras for 2009 feature Canon's exclusive DIGIC 4 Image Processor, with proprietary technology which accounts for the camera's higher performance levels, including improved signal processing speed and higher image quality. This new chip paves the way for a host of features including Canon's new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized and white-balanced before the shutter is even pressed. Using data derived from Canon's Optical Image Stabilization, Genuine Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations. Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone's eyes were closed (such as when blinking) during shooting. Unlike other systems which prevent users from taking a photo, Canon's Blink Detection Technology lets users know immediately whether there's any need to reshoot the image, thus providing a far more intuitive experience.
A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Instead of culling through a long line of images, via a control dial, Active Display advances pictures simply with a gentle shake of the wrist, making the viewing and sharing of pictures more fun and enjoyable.
"The power of the Canon PowerShot series is its ability to enhance consumers' enjoyment of photography through its unique combination of ease-of-use, affordability, and personalization," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "We are excited about this year's PowerShot line-up because Canon's cameras are loaded with advanced technologies and design options, thus enabling consumers to have the ultimate photographic experience."
Whether the activity du jour involves dancing 'til dawn, attending a black-tie gala or a quiet evening for two, Canon's colorfully clad Digital ELPH Cameras are there to capture the magic of the moment and preserve the memory for years to come. Their substantive and stylish box and circle design, and striking colors, are the perfect complement to any situation and offer both the fashion-forward and feature-hungry photographer an all-in-one must-have camera.
The Canon PowerShot SD780 IS Digital ELPH Camera is for the "fashionista" or "fashionisto" who craves the refined design of a Digital ELPH Camera. The ultra-slim, modern look combined with a choice of four colors - black, red, silver or gold - defines a person's right to choose a color that truly represents them. However, while color and personalization is top-of-mind, so is substance and feature-set. Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of high-resolution image capture and 3x Optical Zoom with Optical Image Stabilization. For on-camera viewing, the camera features a 2.5-inch PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV. The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $279.99.