Canon U.S.A. Unveils Four New Additions To Award-Winning PowerShot Digital Camera Lineup

New PowerShot SX210 IS and ELPH Cameras Offer Improved Features For Increased Image Capture Control

LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today announced the addition of four new PowerShot Digital cameras, the PowerShot SX210 IS, PowerShot SD3500 IS, PowerShot SD1400 IS and PowerShot SD1300 IS, offering today's photographer a compelling blend of cutting-edge photo capture technology and superior styling. The new PowerShot cameras offer increased shooting flexibility in a number of settings through advancements to the Smart Auto mode while offering greater photo personalization and enhanced creativity with new Scene Modes and Image effects. The addition of Fish-eye and Miniature Effect modes help photographers add a creative element or lend a humorous look and feel when capturing images of their favorite household pet or landscape scene.

From untimely blinks and awkward smirks to hard to shoot back-lit situations, the compact PowerShot SX210 IS, PowerShot SD3500 IS and PowerShot SD1400 IS cameras offer a variety of technologies to secure the best pictures under the most challenging conditions. In addition to the Face Detection self-timer, the new Smart Shutter scene mode now has Smile and Wink self-timers where the camera looks for a wink or smile which will act as the trigger and release the camera's shutter.

The advances to Canon's Smart Auto mode increases the number of shooting scenarios where each PowerShot camera can automatically adjust to different lighting or movement levels to obtain the best image possible. In addition, Canon's Smart FE (Flash Exposure) function improves image quality by automatically adding the optimum level of flash illumination, aperture, ISO and shutter speed while the Low Light Mode features a wide ISO range (up to 6400), allowing more light to be captured creating sharper more vivid images and further enhancing the overall quality.

"The new Canon PowerShot Digital cameras are designed for consumers seeking a blend of eye-catching style and advanced image capture technology in a compact, easy-to-use form," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Offering a unique blend of features and functionality including new Scene Modes, Smart FE and Smart Shutter, Canon once again brings image-taking and personal photography expression to new levels."

For users interested in expanding beyond still images, three of the four new PowerShot cameras announced today have the ability to shoot 720p High Definition (HD) video offering extraordinary resolution and clarity when capturing moments such as a child's dance recital or the latest trip to the local zoo. Also, the built-in HDMI mini-connector allows play-back of video and photos on an HDTV. With the camera tethered to a computer and the included software, movies can be uploaded directly to YouTube via the Camera Window. To further enhance a users ability to capture images and video, all of the new Canon PowerShot Digital cameras will support the high-spec SDXC memory cards with a maximum storage capacity of two terabytes (TB) in SDA standard.

The Canon PowerShot SX210 IS is designed for the photographer seeking HD video and brilliant image quality in a stylish, compact camera. Featuring a 28mm wide-angle lens with 14x Optical Zoom and Optical Image Stabilization, the PowerShot SX210 IS allows users to capture dramatic close-ups or broad landscapes with ease, while the 14.1-Megapixel resolution ensures stunning image quality. Available in three bold color variations, black, purple and gold, additional features include a 3.0-inch wide LCD screen for improved visibility and glare reduction with enhanced Control Dial with Hints and Tips. For shooting video, the PowerShot SX210 IS has the ability to zoom optically, shoot in stereo sound and has Dynamic Mode Image Stabilization for improved image clarity. Users embracing the freedom of wireless data transfer can connect directly to PCs through Eye-Fi memory cards¹. The PowerShot SX210 IS is scheduled to be available in late March for an estimated retail price of $349.99.

For more information about the new Canon PowerShot cameras go to www.usa.canon.com/powershot.