MELVILLE, N.Y., February 25, 2018 – Upgrading from a smartphone
camera to an entry-level interchangeable lens camera (ILC) can be considered to
some people a daunting task. Canon U.S.A., Inc., a leader in digital imaging
solutions, supports those looking to advance their skills by continuously
developing and evolving its gear. Today, the company announced their latest
additions to its all-encompassing lineup of digital cameras: the EOS M50
Interchangeable Lens Camera, the first Canon EOS M-series camera with 4K video
recording which is four-times the size of full HD 1080, and the EOS Rebel T7,
the latest addition to the wildly popular EOS Rebel line of entry-level DSLR
Cameras, with an upgraded CMOS sensor to deliver
sharp, high-resolution images to capture life’s key moments.
For photographers actively
seeking to upgrade their skills, the EOS M50 is an all-around, entry-level
camera with an extensive list of user-friendly features that encourages users
to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a
24.1MP APS-C CMOS sensor resulting in less noise and high definition in
low-light situations, and the capability of recording 4K video, the EOS M50
will capture crisp, photographic expressions in various situations.
“Our core goal when
developing new entry-level interchangeable lens cameras for our consumers is to
meld high-quality features and usability together. In listening to our
customers, we believe we have achieved this goal with both the EOS M50 and EOS
Rebel T7, ” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “With
enhanced features for photographers of all skill levels to enjoy, both cameras
demonstrate Canon’s commitment to developing and manufacturing best-in-class
quality imaging solutions.”
Additional features of the
EOS M50 include:
- New DIGIC 8 Image Processor
- HD 120p High-frame video rate
- Built-in OLED Electronic Viewfinder with Touch and Drag
Autofocus
- Vari-Angle LCD touchscreen
- Wi-Fi*, NFC** and Bluetooth connectivity***
- Automatic
image transfer to compatible devices while shooting*
- New Silent
Mode
The EOS Rebel T7 DSLR camera,
featuring an upgraded CMOS sensor of 24.1 megapixel resolution, is the successor
to the EOS Rebel T6. Offering easy sharing of high-quality photos and videos on
social media sites, the EOS Rebel T7 provides continuous shooting up to 3.0
frames per second (fps), a nine-point autofocus system and a three-inch LCD
monitor, offering users a multitude of options to capture and share life’s
important moments.
Additional features of the
EOS Rebel T7 include:
- Built-In Wi-Fi* and NFC** connectivity
- Scene Intelligent Auto Mode
- Optical View Finder
For an
additional cost, both products are also eligible for the reliable protection of
CarePAK PLUS, Canon’s optional service plan,
which includes accidental damage protection and Image Recovery, designed to
retrieve irreplaceable images or videos otherwise lost or corrupted. CarePAK
PLUS, along with all Canon camera service plans, is performed exclusively by
Canon’s renowned service and support team.
The Canon EOS
M50 is scheduled to be available in April 2018 for an estimated retail price of
$779.99^ for the body only. The EOS M50 will also be available with the EF-M
15-45mm f/3.5-6.3 IS STM lens in both black and white for an estimated retail
price of $899.99^. Additionally, the EOS M50 will be sold with the EF-M 15-45mm
f/3.5-6.3 IS STM and the EF-M 55-200mm f/4.5-6.3 IS STM in black only for an
estimated retail price of $1,249.00^. A Video Creator Kit will also be
available for the EOS M50 for an estimated retail price of $999.99^.
The EOS Rebel
T7 is scheduled to be available in April 2018, and will be sold as a
lens-and-body kit with the EF-S 18-55 f/3.5-5.6 IS II for an estimated retail
price of $549.99^.
For more information, please visit usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.
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†Based on weekly patent
counts issued by United States Patent and Trademark Office.
* Compatible with iOS®
versions 9.3/10.3, Android™ smartphone and tablet versions
4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the download of the free
Canon Camera Connect app. This app helps enable you to upload images to social
media services. Please note that image files may contain personally
identifiable information that may implicate privacy laws. Canon disclaims and
has no responsibility for your use of such images. Canon does not obtain,
collect or use such images or any information included in such images through
this app.
** Compatible with Android™
smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1.
*** Compatible with select
smartphone and tablet devices (Android™ version 5.0 or later and the following
iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen.
or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect.
^ Availability, prices and
specifications are subject to change without notice. Actual prices are set by
individual dealers and may vary.