MELVILLE, NY, August 28, 2019 – The time has come and the wave of momentous
advancements in the world of the EOS R full-frame mirrorless camera system continues
as Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the introduction of the RF15-35mm
F2.8 L IS USM and RF24-70mm F2.8 L IS USM lenses. With their large, bright F2.8
aperture, a zoom range that covers a wide range of shooting scenes and image
stabilization (IS), as well as Nano USM – these lenses are sure to become
workhorse lenses for professional and advanced amateur photographers.
“As the emergence of mirrorless cameras continue
accelerating the market and with Canon’s deeply rooted heritage in optics, we
are excited to expand the lens offerings and acquiesce the needs of EOS R
users,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A.,
Inc. “The technical improvements and features within these new RF lenses are
needed to drive the market forward.”
RF15-35mm F2.8 L IS USM
As Canon’s first F2.8 wide zoom lens equipped
with IS for full-frame with a CIPA standard of five stops, the RF15-35mm F2.8 L
IS USM lens is furnished with edge-to-edge sharpness throughout the zoom range
to capture clear images with high image clarity from the center of the image throughout
the entire focal range. Speaking of focal range, the RF15-35mm is an ultra wide range that allows for broader
photographic expression with more emphasis on perspective. Other components include:
- High Image quality has been achieved due to
the large diameter mount and shorter back focus of the EOS R system.
- Total size of the lens is equivalent to the
existing EF lens, but allows for IS, wider field of view and the control ring
indicative of the RF lenses.
- Drip and dust resistant and ideal for
landscape, architecture, nature, sports and portrait photography needs.
RF24-70mm F2.8 L IS USM
Created for a wide range of shooting scenarios
from street scene snapshots to movie shooting, the RF24-70mm F2.8 L IS USM lens
remains portable while equipped with IS. Other components include:
- Equivalent to the size of the EF counterpart
but with Image Stabilization.
- High speed and high precision Nano USM motor
for accurate, silent focus operation for stills and moving shooting.
- Takes moving shooting into account with focus
breathing suppression during manual focus operation, sensitivity setting during
MF operation, usage of the focus ring is adjustable and customization of the
control ring to assign aperture, shutter speed, ISO speed and exposure
compensation as desired.
Free Firmware Update
In addition, a new, free downloadable firmware
update will be released in late September for the EOS R system. Those
interested can download the update for their respective system via the EOS
R and EOS
RP support pages. The update
will improve three main functions:
- Eye detection AF
- AF frame display delay
- Subject identification
The firmware update aims to add detection of
the subject’s eye when the subject is at a distance, improve overall AF frame
tracking for moving subjects, as well as improve initial subject recognition
and start tracking when subjects are at a distance.
Pricing and Availability
The Canon RF15-35mm F2.8 L IS USM and RF24-70mm
F2.8 L IS USM lenses are both scheduled to be available in late September 2019
for an estimated retail price of $2,299.00* each. To complete the trinity of F2.8
lenses, the RF70-200mm F2.8 L IS USM lens is scheduled to be shipping within
the second half of 2019 – stay tuned! For additional information, please visit,
usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to the United
States and to Latin America and the Caribbean markets. With approximately $36
billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents granted in 2018† and was named one of Fortune
Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is dedicated to
its Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting
www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
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†Based on weekly patent
counts issued by United States Patent and Trademark Office.
*Specifications,
availability and prices are subject to change without notice. Actual prices are
set by individual dealers and may vary.